Identify Trending Market Topics for Content Marketing

Stay ahead of the curve by spotting emerging trends in stocks and crypto. Generate timely, engaging content that resonates with your audience's current interests.

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The problem

Content marketing managers face constant pressure to produce timely, relevant content that captures audience attention. However, identifying genuinely trending topics before they become saturated is a significant challenge. Relying on traditional keyword research tools often means reacting to trends rather than anticipating them, leading to content that feels dated or gets lost in a sea of similar articles, reducing engagement and organic reach.

Missing out on hot market narratives, especially in fast-moving sectors like technology or finance, can cost valuable traffic and authority. Teams waste resources creating content around themes that are already fading, or fail to capitalize on sudden spikes in public interest around specific companies, industries, or crypto projects. This reactive approach hinders the ability to position the brand as an industry thought leader and generate quality leads.

How Surge solves it

Receive alerts on unusual volume for specific stocks, sectors, or crypto assets to spot emerging trends.

Inform your content calendar with real-time market signals that indicate heightened public interest.

Create timely articles, videos, or social posts that tap into current discussions and news cycles.

Concrete example

Content Topic Idea:

Asset: Solana (SOL)

Volume: +410% vs. 20-day avg.

Signal: NFT Project Launch Buzz

Action: Draft blog post on "SOL Ecosystem Growth"

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Get notified when stocks and crypto trade unusually heavy.

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Frequently asked questions

How does Surge help me find trending topics?

By alerting you to assets experiencing unusual trading volume, Surge highlights what the market is currently focusing on. These spikes often precede or accompany major news or increased public interest, providing fresh content ideas.

Can I track specific industries or sectors?

Yes, you can set up watchlists for stocks within particular industries (e.g., AI, biotech) or specific crypto sectors (e.g., DeFi, NFTs) to identify relevant trends for your content niche.

Is this data suitable for B2B content?

Absolutely. Tracking the stock performance of key B2B players or entire industries can reveal crucial insights for creating thought leadership content, market analysis, and targeted case studies.